The Thai beauty industry is steadily growing. According to the Office of Trade Policy and Strategy, the market value is projected to reach 281 billion baht in 2024, reflecting a 10.4% increase from the previous year. The rapid growth of e-commerce as a sales channel continues to support the industry's upward trajectory. This consistent expansion is driven by the rising popularity of Thai cosmetic brands, especially SME products, which are increasingly gaining consumer acceptance. According to Mr
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